Pulbrook & Gould is London’s most prestigious florist, creating outstanding floral creations based on its founding principles of bringing the beauty of the English country garden to the most prestigious houses in the country. 

 

After a management change, the company developed a new business strategy to reposition as a luxury British brand based on all things floral. The creative work consolidated their positioning and gave them a new visual language for the future.

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The colour palette is inspired by the soft tones of faded country houses and the logotype hints at their 1950s heritage whilst remaining resolutely up to date.