Loulou Paris is an exciting start up created by Alexandra Ebeling, a stylish American who found herself in France unable to source high quality nutrition for her beloved companion. Her idea was to create Loulou Paris - an ultra luxurious pet brand for Europe's most discerning dog lovers.

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The approach was to ignore everything that usually dictates what dog food should look like and create a brand that talks the language of the stylish and the discerning. Minimalist packaging,  fashion photography, beautiful boxes and haute cuisine food styling are bringing the brand to the attention of  those that only want the best. 

Lead creative consultant on project including logo design and brand, packaging design creation and sourcing, creative direction.

On-going project