In giving the wine collection a strong, overarching Harvey Nichols look, we have pushed the boundaries and accepted principles of wine design about as far as they can go. 

 

The abstracted HN monogram becomes an iconic label shape that is totally unique, has real punch and fantastic presence online and on shelf. With unorthodox copy that brims with Harvey Nichols’ characteristic attitude, the work really rewrites the rules for the visual and verbal language of wine. With no illustrated château in sight, this is the fun, feisty, fabulous side of wine.

​

Following on from the commercial success of the core wine range we added champagnes and spirits too, all using the same range iconography but in different interpretations of the bold HN pattern.