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Harvey Nichols
Food Range
The re-invention of food at Harvey Nichols has been an incredible success story. Multi award winning and game changing creative have met with amazing commercial success that has put the Harvey Nichols Food Halls back on the map as THE place for foodie gifts for style mavens and fashionistas.
The value of Harvey Nichols brand sales has risen by 34% in store, 49% on harveynichols.com and 42% on Ocado and the range has been awarded prizes around the globe.
The new brand look has given them a visual language that has enabled them to communicate incredibly well on line and in store and totally revitalised food at Harvey Nichols.
Lead creative on full project including design, packaging, seasonal ranges, core ranges and npd.
5 year project
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