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A comprehensive redesign of packaging consisting of the full range of products from Harrods famous chocolate hall. Everything from boxed chocolates to mini treats was redesigned to position Harrods chocolates as a luxury brand in it's own right.

 

Exquisite detailing and print techniques elevate the products from average own label to up there with the super brands.

Using the cues of one of the worlds most famous brands, breaking the normal expectations and twisting the rules to create a highly distinctive and deeply covetable range of products for the ultimate department store.

Lead creative on full project including design, packaging, seasonal ranges, core ranges and npd.

2 year project

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