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A comprehensive redesign of packaging consisting of the full range of products from Harrods famous chocolate hall. Everything from boxed chocolates to mini treats was redesigned to position Harrods chocolates as a luxury brand in it's own right.

 

Exquisite detailing and print techniques elevate the products from average own label to up there with the super brands.

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Using the cues of one of the worlds most famous brands, breaking the normal expectations and twisting the rules to create a highly distinctive and deeply covetable range of products for the ultimate department store.

Lead creative on full project including design, packaging, seasonal ranges, core ranges and npd.

2 year project

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